Case studies/Project Underhill
Market MappingDeal Origination
Project Underhill
A two-phase programme, map the acquisition universe, then run proprietary origination against the priority targets.
Client: PE-backed chemical distribution platform
27
Data sources analysed
2,400+
Company universe
139
Priority targets
3
LOIs in six months
Background
The challenge
A PE-backed chemical distribution platform wanted to accelerate a buy-and-build, but lacked a structured, prioritised view of the acquisition landscape, and the capacity to run consistent outreach against it.
The engagement
What we did
1
Market mapping
Build the prioritised universe- Analysed 27 industry-specific data sources
- Built a target universe of 2,400+ companies using data engineering, AI, and proprietary web-scraping
- Curated and scored down to 139 priority targets for origination
2
Deal origination
Engage the priority targets- Structured multi-channel outreach across the 139 priority targets
- Qualified a pipeline through initial discussions and management meetings
- Progressed opportunities through information exchanges to multiple LOIs
By the numbers
Origination pipeline
139
Priority targets
17
Initial discussions
12
Management meetings
6
Information exchanges
3
LOIs
The outcome
From a 2,400+ company universe to a prioritised, proprietary pipeline, and three LOIs within six months of starting origination.
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