Case studies/Project Icing
Fractional Corp Dev
Project Icing
A pipeline-management engagement that expanded into deep financial analysis on priority targets.
Client: PE-backed IT services firm
Background
The challenge
A PE-backed IT services firm first engaged Danescor for target sourcing and outreach, then expanded the remit to detailed financial analysis on shortlisted opportunities.
The engagement
What we did
1
Sourcing & outreach
Build and work the pipeline- Developed the target universe
- Executed structured outreach to priority targets
2
Financial analysis
Go deep on the shortlist- Performed detailed, investment-grade financial analysis on the shortlisted opportunities (selected examples below)
Selected analyses
Selected financial analyses
Customer cohorts & AISP
Customer revenue segmented by cohort, with MRR trends and average selling price by account size.
MRR trend
Monthly recurring revenue by industry segment, with annual growth and CAGR.
MRR bridge
New wins, upsells, downsells, and churn — and their impact on revenue growth and retention.
The outcome
A managed pipeline plus investment-grade financial analysis, cohort, MRR, and bridge work that sharpened decisions on the priority targets.
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