Project Aviator | Danescor Case Study
Case studies/Project Aviator
Deal Origination

Project Aviator

Origination for a buy-and-build strategy designed to build enterprise value ahead of a planned exit.

Client: IT services firm pursuing buy-and-build
855
Target universe
4
Acquisitions
£57m
EV at exit
222%
Revenue growth
Background

The challenge

An IT services firm set out to grow enterprise value through acquisition ahead of a planned exit, needing a steady flow of targets with adjacent capabilities to expand its service offering.

The engagement

What we did

1

Research

Find adjacent capability
  • Identified IT services businesses with capabilities adjacent to the client's offering
  • Built and prioritised the target universe
2

Outreach

Run the campaign
  • Executed a structured outreach campaign across the universe
  • Engaged founders and decision makers directly
3

Engagement

Qualify and progress
  • Conducted initial discussions to assess strategic fit and intent
  • Progressed qualified opportunities into management meetings and negotiations
By the numbers

Origination pipeline

855
Target universe
58
Initial calls
24
Management meetings
6
Negotiations
4
Acquisitions
The outcome

An origination engine that delivered four acquisitions, 222% revenue growth, and a £57m enterprise value at exit.

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“Redsquid greatly benefited from the expert support provided by Danescor during the IT Hotdesk transaction. Their team excelled in researching, identifying, and initiating discussions with IT Hotdesk, who perfectly align with our culture and strategic goals. Danescor’s industry knowledge and dedication ensured we found the right company. 

Having collaborated with the Danescor team over the last  year, we can confidently recommend their services and look forward to partnering with them on future opportunities.”

Sohin Raithatha

CEO

Redsquid